Winc(formerly Club W)picking a good wine can be stressful.
Most people are concerned about price, so that’s the first filter we usually apply. Is it under $10? Deal.
But once you’ve got your wine budget in place, you’re still left with dozens of choices under the general umbrella of “wines under $10”:
Red or white?
Old World (France, Germany, Italy, Spain, etc.) or New World (U.S.A., Australia, South Africa, etc.)?
If you go red, should it be a pinot noir, cabernet sauvignon, syrah, merlot or something weird-sounding like grenache or beaujolais?
If white’s your fancy, how do you pick between chardonnay, pinot grigio, sauvignon blanc or sparkling wines like Champagne?
How the heck do you know what it tastes like?
These types of grocery-aisle, deer-in-the-headlights moments are what wine-subscription service Winc claims to solve.